On running shoe
“Looking to take the pain out of running, a Swiss engineer set about creating a shoe that enabled the runner to land as soft as if running on sand, and to push off as if running in track shoes. The result is the the On Running Shoe – a shoe that incorporates a unique rubber ring into the sole design to provide a soft landing, while offering firmness and stability on push off.” – Darren Quick, gizmag
Check out the video of the On running shoe
